The UK's Leading Street Interview Ad Agency for DTC & TikTok Brands
Stradvert is the UK's leading street interview ad agency. We stop real people on the street, capture unscripted reactions to your product, and turn that footage into UGC ads that run on TikTok, Meta, and YouTube Shorts. No actors, no scripts, no corporate polish. Just real people, real responses, and ad creative that lowers your CPA.
What is a street interview ad?
A street interview ad is a video ad format where real members of the public are stopped in high footfall locations and asked genuine, unscripted questions about a product, category, or problem. Their raw reactions, opinions, and first impressions are then cut into short form ad creatives for paid social.
Unlike traditional UGC where a creator films themselves at home, street interview UGC carries social proof you cannot fake. Viewers scrolling through TikTok or Instagram see someone who looks like them, reacting in real time, not reading off a script.
Why street interview ads work for DTC brands
Three reasons DTC brands are shifting ad budget into street interview formats:
- Higher thumb stop rate. Unscripted footage holds attention in the first 3 seconds because it looks organic, not like an ad.
- Lower CPA on cold traffic. When a stranger on the street says your product is good, it is more persuasive than a scripted testimonial.
- Cheaper per variation. One day of filming can produce 20 to 40 ad variants, letting performance marketers test angles fast.
Brands running street interview ads typically see stronger hook retention on TikTok and Meta compared to creator UGC, with CPA reductions most visible in the testing phase where raw hooks matter most.
Who street interview ads are for
Stradvert works with:
- DTC ecommerce brands scaling on Meta and TikTok
- Supplements, food and drink, beauty, fashion, and health brands
- Prop firms, fintech, and app businesses targeting a consumer audience
- Brands already spending £20k+ per month on paid social and looking for fresh creative angles
- Founders who want a hands off creative partner, not another freelancer to manage
We are not a fit for B2B SaaS, enterprise software, or brands with no performance marketing function.
How we work
You brief us on your product, offer, and target customer. We handle concepts, locations, talent, filming, editing, and delivery. You get a batch of ready to run UGC street ads, cut for TikTok, Reels, and YouTube Shorts, delivered within 14 days.
Frequently asked questions
What does a street interview ad cost?
Stradvert packages start at £3,000 for a Starter batch and scale to £20,000 for Elite monthly retainers. Most DTC brands start with our Growth or Scale package to get enough creative volume for proper testing.
How long does filming take?
A single shoot day produces between 20 and 40 ad variants. Delivery of edited ads is typically within 10 to 14 days from the shoot.
Do you provide usage rights?
Yes. All talent signs usage releases. You get full paid ad usage rights across Meta, TikTok, YouTube, and other platforms.
Where do you film?
We film in high footfall UK cities including London, Manchester, and Birmingham. We also shoot in Asia and Europe for brands that want international UGC.
How is this different from creator UGC?
Creator UGC is filmed by one creator at home. Street interview UGC captures dozens of real members of the public reacting in real time, which is harder to produce but far more persuasive for cold traffic.
Can I see examples?
Yes, we send case studies and live ad examples on a discovery call.
Ready to test street interview ads for your brand? Book a 15 minute call and we will send you examples from brands in your category.