https://streetscaled.com/resources Guides, playbooks, and benchmarks on street interview ads, UGC creative, and DTC growth on TikTok and Meta from Stradvert. en-gb Wed, 22 Apr 2026 00:00:00 GMT https://streetscaled.com/resources/what-are-street-interview-ads https://streetscaled.com/resources/what-are-street-interview-ads Fri, 10 Apr 2026 00:00:00 GMT Street interview ads are unscripted UGC videos filmed with real strangers in public. Learn how the format works, why it converts, and when to use it. Ryan Trevis https://streetscaled.com/resources/ugc-vs-traditional-video-ads-cpa https://streetscaled.com/resources/ugc-vs-traditional-video-ads-cpa Wed, 08 Apr 2026 00:00:00 GMT We compared UGC and traditional video ads across CPA, CPM, hook rate, and creative refresh cost. Here's what DTC brands need to know in 2025. Ryan Trevis https://streetscaled.com/resources/tiktok-street-interview-ads-dtc-brands https://streetscaled.com/resources/tiktok-street-interview-ads-dtc-brands Sun, 05 Apr 2026 00:00:00 GMT How DTC brands are using street interview ads on TikTok to lower CPA, beat creative fatigue, and win cold traffic in 2025. Ryan Trevis https://streetscaled.com/resources/best-ugc-ad-formats-meta-2025 https://streetscaled.com/resources/best-ugc-ad-formats-meta-2025 Thu, 02 Apr 2026 00:00:00 GMT A ranked breakdown of the UGC ad formats winning on Meta in 2025, from street interviews to talking-head testimonials, with CPA benchmarks. Ryan Trevis https://streetscaled.com/resources/viral-street-interview-ad-examples https://streetscaled.com/resources/viral-street-interview-ad-examples Sat, 28 Mar 2026 00:00:00 GMT Seven street interview ads that went viral on TikTok and Meta in 2024 and 2025, with a breakdown of the hook, structure, and performance signal behind each. Ryan Trevis https://streetscaled.com/resources/how-to-hire-a-ugc-ad-agency https://streetscaled.com/resources/how-to-hire-a-ugc-ad-agency Wed, 25 Mar 2026 00:00:00 GMT A practical buyer's guide for DTC brands hiring a UGC ad agency in 2025, covering scope, pricing, deliverables, contract terms, and red flags. Ryan Trevis